This is part 4 of the series “10 Web Designing Mistakes to Avoid”.
This is the last and the final part of the series where you will learn about 10 mistakes that you must avoid at any cost when creating your website.
This is perhaps one of the most important elements of a successful web design. When you are designing your website, make sure you remember to insert some kind of analytics code so that you can track the performance of your website. This is really very crucial because this will enable you to gain valuable insights as to what is working on your website and what is not. There are so many elements that are present on a website and only by using an analytics will you be able to identify the ones that are not working in your favor.
Analytics are also important to identify and understand user behavior, pages they are visiting and products that they are not interested in, the source of your website traffic and why they are leaving your website in a hurry.
All these metrics will help you improve not only your website, but also your traffic, conversion and ultimately your sales which is the main reason why you have started your business in the first place.
Over a period of time, you will be able to identify a pattern that will lead to valuable conclusions. These conclusions will further help you take informed decisions. They say that Customer is Always Right, but lack of direct interaction can lead to lack of proper feedback which poses a problem. To counter this issue, create a feedback form and make it easily accessible to everyone. You may also use social media to good effect as most of your users will be already active on one or the other social media site.