This is part 2 of the series “10 Web Designing Mistakes to Avoid”.
Header, Sidebar & Footer
The three most important elements of a good website are the header – what you see at the top of the page (it mostly contains the logo and some links to other sections of the site); the sidebar – what you see on the left, right or both sides of the websites which often contains social media links, banners and ads and more links to other parts of the sites; and the footer – which can be seen only when you scroll to the very bottom of the site. It usually contains link to sitemap, company address, and contact form and so on. What lies in between, in the center is called the body – it’s where the actual content goes.
Most people are under the impression that header, sidebar and footer areas are meant and used for advertisements only, and tend to ignore all of them which is a grave mistakes. They are great for displaying small pieces of content and placing navigation links leading to other important parts of the site.
Lack of Proper Analytics
While it is important for any website to spend money on advertising and marketing in order to drive potential customers back to the site, it is equally important for the website owner to have a system in place that will allow him or her to capture the customer or user information in some way so that they can initiate contact at a later stage in case no sale goes through during the first visit. A simple opt-in form will be enough to create a mailing list that can be used again and again whenever a new product or service is launched or when more information is required to be sent.
In the next part, you will learn more about content and information.